As a brand we are committed to constantly furthering our sustainability - both from an environmental and social angle.
We work closely with our dedicated factories and a small supply chain.


All our consumer packaging is made from recycled materials, and is either fully compostable or oxi-biodegradable - from our luxe gift wrapping boxes all the down to the mailer you received your order in.
We have an ever growing selection of eco styles, crafted from organic cottons and/or 100% recycled polyester - giving a second life to plastic waste and fabric offcuts that would otherwise end up in landfill.  


We donate a proportion of profits from each bag sold to three different UK & international carbon reduction projects.
In addition to helping to reduce global CO2e emissions, these projects also provide benefits such as increased biodiversity, improved local air quality, education, jobs, food security and heath & well-being in developing countries.

We have partnered with the award winning Carbon Footprint Ltd, a UK-based company that delivers solutions for carbon management offsetting across the world. Founding members of the Quality Assurance Standard (QAS) for carbon offsetting, certified to ISO14001:2015, ISO9001:2015 and carbon neutral.

You can find out more about them and the work they do here:

The donated funds from your purchases are used to support the following environmental initiatives:


This project involves planting trees in the UK and supports reduced deforestation activities in Brazil to help protect the Amazon rainforest.
Planting is a great way to help sequester carbon emissions - through photosynthesis trees absorb carbon dioxide to produce oxygen, and by ensuring that the trees planted are native broad leaf species helps to preserve the UK’s environment and biodiversity. 
Planting generally takes place in school locations, to enable pupils to learn about the environment in a fun hands-on way, and also other sites such as protected biodiversity sites, farms and parks.
Rainforest protection – the Amazon is the largest remaining rainforest in the world and is known for its amazing biodiversity; containing 10% of all species, including many endangered species. For every tree that is planted in the UK, a tonne of carbon will also be saved in the Brazilian Amazon via the VCS avoided deforestation programme. This allows the planting and protecting of forests and biodiversity in 2 continents. 

You can read more about the project here:


Landfill sites are significant sources of methane, a greenhouse gas more potent than carbon dioxide. By capturing this landfill gas and using it to produce electricity, the methane and carbon dioxide contained within are destroyed, reducing the emissions released.

The landfill gas (LFG) recovery and utilisation project involves preparing the landfill area for safe recovery and utilisation of LFG to generate electricity. The electricity generated is fed to the national grid, and replaces electricity which would otherwise be generated by fossil fuel fed power plants, resulting in further emission reductions.

This project provides local employment, improves local air quality, reduces fire and explosion risk, generates electricity, and reduces global emissions of greenhouse gases (CO2e).

You can read more about the project here:


This project promotes improved kitchen management practices and the use of less firewood, to low-income households in the Northern, Central and Southern Districts of Malawi. Helping educate and give access to cleaner and greener ways of cooking.

Almost all firewood users in Malawi (91%) use 3-stone stoves for domestic cooking and heating that are not fuel efficient, they produce a lot of smoke and are the source of many injuries and accidents. 

The Biomass Energy Conservation project aids reduction of solid fuel usage, resulting in a reduction of greenhouse gas emissions into the atmosphere.

The project will result in approximately 10,000 tCO2e emissions being saved per year.

You can read more about the project here: